Smart Retention & Churn
Churn prediction with scikit-learn / XGBoost training pipeline (BETA - requires ML training data)
Smart Retention & Churn brings a real machine-learning pipeline to your Odoo CRM and Sales data. Built on scikit-learn and XGBoost, it scores every customer for churn risk, tracks customer health and lifecycle stage, and triggers automated win-back campaigns before revenue walks out the door. Feature engineering turns raw order history, engagement and RFM signals into churn predictions, while cohort analytics, lifetime value and exit-survey insight help your retention team act on the right accounts at the right time. Note: churn prediction is model-driven and requires your own historical training data to produce meaningful scores.
Key Features
ML Churn Prediction
A real predictive engine (scikit-learn Random Forest / Logistic Regression and XGBoost) scores each customer's likelihood to churn. Models are trained on your data and support auto-retraining as new history accumulates.
Feature Engineering & RFM
Behavioral features are derived from CRM and Sales activity, including RFM (recency, frequency, monetary) scores and engagement metrics, so the model learns from meaningful customer signals rather than raw records.
Automated Win-Back Campaigns
A retention campaign engine launches personalized win-back offers to at-risk customers across channels, with ROI and campaign-performance tracking so you can see what recovers revenue.
Customer Health & Lifecycle
Track every account through lifecycle stages from onboarding to loyalty to churn, with a real-time customer health view and at-risk alerts surfaced directly in Odoo.
CLV & Cohort Analytics
A dedicated lifetime-value calculator and cohort analysis model let you quantify customer worth and measure retention across acquisition cohorts over time.
Exit Surveys & A/B Testing
Automated exit surveys capture why customers leave, while built-in A/B testing lets you compare retention strategies and double down on the offers that work.
Use Cases
Screenshots
Customers
Predictions
Winback
Cohorts
Exit Surveys
Ab Tests
Why Choose This Module
Unlike dashboards that only report what already happened, Smart Retention & Churn ships a genuine machine-learning pipeline built on scikit-learn, pandas, NumPy, joblib and XGBoost, integrated natively with Odoo CRM, Sales, Mail, Portal and Website. Models train on your own data and retrain automatically, retention campaigns run end to end inside Odoo, and every feature, from CLV and cohort analytics to exit surveys and A/B testing, is implemented as real Odoo models. Available in English for Community and Enterprise on Odoo 18.0 and 19.0.
Specifications
- Compatible: Odoo 18.0 / 19.0
- License: OPL-1
- Languages: English
- Author: Pokutsoft
- Dependencies: base, crm, sale, mail, portal, website
- Support: support@pokutsoft.com
Update date: 2026-07-23