Marketing Automation
Community drip campaigns, behavioural triggers, journeys, A/B testing and analytics
Marketing Automation is Enterprise-only in standard Odoo. This module brings a full automation engine to Community: build multi-step customer journeys, enrol records on behavioural triggers, drip emails on a configurable schedule, run A/B split tests, and measure open rate, click rate and conversion rate — all with PECR consent enforced. Opens are tracked automatically via a pixel embedded in sent emails; clicks and bounces can be registered via the trace UI.
Key Features
Journey Builder
Campaigns made of ordered activities — email, wait, server action, tag and A/B split — branching from a parent step into the next, including open-conditional branches: a follow-up step can run only If Opened or only If Not Opened after an email.
Behavioural Triggers
Enrol records automatically: on record creation (new records since last cron scan), on a field change (detected via Odoo’s field-tracking log), on a date/time condition (field value in the past), or manually - all scoped by a filter domain and de-duplicated by a unique field.
Drip Sequencing
Each activity waits a configurable interval — hours, days or weeks — after the previous step before it executes.
A/B Testing
Split participants between two email variants by percentage. Use the “Auto-Select Winner” button to pick the variant with the higher open rate (falls back to click rate if tied), or choose manually.
Participant State Machine
Per-participant running / completed / cancelled / bounced states with a full per-step trace history of what was scheduled and executed.
Engagement Analytics
Sent, opened, clicked and bounced counts with computed open rate, click rate and conversion rate (% of participants who completed the full journey) per campaign. Open and click rates shown per activity. Opens tracked automatically via email pixel.
No Enterprise Required
A genuine Community campaign engine with journeys, triggers and A/B testing — capabilities normally locked behind the Enterprise Marketing Automation app.
PECR Consent Enforced
Participants without marketing consent are skipped and logged, helping you respect UK PECR and keep your sends compliant.
Screenshots
Campaigns
Participants
Enrol Records
Why Choose This Module
Marketing teams, growth and CRM managers, and any Community-edition business that wants nurture journeys, lead scoring follow-ups and measurable email automation.
Specifications
- Compatible: Odoo 18.0 / 19.0
- License: OPL-1
- Languages: English
- Author: Pokutsoft
- Dependencies: mail, contacts
- Support: support@pokutsoft.com
Update date: 2026-07-22